COMPETITIVE ADVANTAGE BY INTEGRATED E-BUSINESS IN SUPPLY CHAINS: A STRATEGIC APPROACH

This paper reports findings of the competitive advantage of supply chain integration and the crucial role of integrated e-business to deliver those benefits. However, adoption of e-business in supply chains has been slower than expected, particularly in small to medium sized enterprises (SMEs). Differences between firms in supply chains and between supply chains are examined. Across industries, firms have adopted e-business initiatives to better manage their internal business processes as well as their interfaces with the environment. The authors’ findings provide the foundation for a more rigorous study of e-business.e-business, IT business value, supply chain management, value chain, competitive advantage

RESPONSABILITATE SOCIALA CORPORATISTA SI COMPETITIVITATE

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility in the business environment. We propose a new way to look at the relationship between business and society that does not treat corporate success and social welfare as a zerosum game. Each company can identify the parti - cular set of social problems that it is best equipped with and helps to solve them from which it can gain the greatest competitive benefit. Organizations that make the right choices and build focused, proactive and integrated social initiatives in concert with their core strategies will take the competitive advantage. This paper provides knowledge which may be useful in the programs promoting CSR in Romania.corporate social responsibility, competitive advantage, social reputation, value chain social impact, social standards, negative publicity, strategic impact of CSR

CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA

The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility (CSR). The survey was defined with the aim to involve the highest possible number of relevant CSR topics and give the issue a more wholesome perspective. It provides a basis for further comprehension and deeper analyses of specific CSR areas. The conditions determining the success of CSR in Romania have been defined in the paper on the basis of the previously cumulative knowledge as well as the results of various researches. This paper provides knowledge which may be useful in the programs promoting CSR.Corporate social responsibility, Supportive policies, Romania

SOCIAL MEDIA STRATEGIES FOR ORGANIZATIONS USING INFLUENCERS’ POWER

Social media is a big part of our life nowadays and organizations’ managers should use this fact in order to bring their products and services closer to potential customers via online social networks. Social media represents an almost free tool to simulate the word of mouth discussion on a brand, in this way the information getting to customers that would be hard to get to in other ways. The objective of this paper is to analyze the influence certain people can have in social networks and how these social network influence ranks are calculated. Social media is more than just counting likes and shares; it is about taking into consideration all components that might increase the conversion rate. In this paper, there are presented some techniques that might be used to increase the awareness for the brand, creating a powerful community around the brand’s page, raise the interest of potential customers so that in the end, the sales will grow as well. Another important aspect of the influence in social networks, which is analyzed in this paper, refers to the trust that some influencers might use to promote certain brands. This trust was built usually in several years and the influencer has a considerable number of fans on the personal page, so using social media, this large amount of potential customers might be informed about some products or services, considering that with the trust the fans have in the influencer, the conversion rate will be high. The results and conclusions presented in the paper show why managers should take into consideration persons with high social networks influence ranks when planning a marketing campaign for their brands and how online influence might transform into positive business outcome

LOCATION MODELS FOR MAIN INDUSTRIES AT MACRO-GEOGRAPHICAL LEVEL USING OPEN GEOSPATIAL DATA AND SOFTWARE: CASE OF ROMANIAN COUNTIES

This paper reveals the mathematical models to explain the location of industries within macro-geographical areas (Romania’s counties), by means of GIS (Geographical Information System) metrics. While the explained variable (output) was a composite indicator equally weighting employment and turnover quotients computed from statistical data, the explaining variables (inputs) were a set of GIS metrics, computed on geospatial open data, using open GIS software. The preferred method for modelling was the multiple linear regression; different nonlinear functions were tested to provide the best fit. The GIS metrics are an alternative to statistical data, having the advantage of being procured and updated easier by the automatic import of the GIS database. For all industries, the study delivered relevant models. This study is part of a spatial decision support system (SDSS) for the location of enterprises, including both a macro-geographical layer and a micro-geographical layer of factors. This paper’s results can be used independently (the micro-geographical layer was addressed by a previous study). The macro-geographical and the micro-geographical layer could share the 100% weight according to the desired level of location. For example, a governmental organization could grant all weight to the macro layer, while an enterprise could weight more the micro layer

SOCIAL MEDIA STRATEGIES FOR ORGANIZATIONS USING INFLUENCERS’ POWER

Social media is a big part of our life nowadays and organizations’ managers should use this fact in order to bring their products and services closer to potential customers via online social networks. Social media represents an almost free tool to simulate the word of mouth discussion on a brand, in this way the information getting to customers that would be hard to get to in other ways. The objective of this paper is to analyze the influence certain people can have in social networks and how these social network influence ranks are calculated. Social media is more than just counting likes and shares; it is about taking into consideration all components that might increase the conversion rate. In this paper, there are presented some techniques that might be used to increase the awareness for the brand, creating a powerful community around the brand’s page, raise the interest of potential customers so that in the end, the sales will grow as well. Another important aspect of the influence in social networks, which is analyzed in this paper, refers to the trust that some influencers might use to promote certain brands. This trust was built usually in several years and the influencer has a considerable number of fans on the personal page, so using social media, this large amount of potential customers might be informed about some products or services, considering that with the trust the fans have in the influencer, the conversion rate will be high. The results and conclusions presented in the paper show why managers should take into consideration persons with high social networks influence ranks when planning a marketing campaign for their brands and how online influence might transform into positive business outcome

How Lifestyle, Professional and Financial Criteria Influence Students’ Personal Vision to Become Entrepreneurs. Evidence from Romania

A personal vision is a picture of what success looks like, an idea of what people want to achievewith their lives. It influences all areas including family, well-being, leisure, morality and work. Thepurpose of this paper is to investigate different aspects that can define the personal vision of astudent who wants to start his business in the near future. The authors analysed personal visionthrough the prism of some variables identified in 3 sections: lifestyle, professional and financialcriteria, using SPSS 20.0 Software. The results pointed out that there is a relationship between thenumber of hours worked in the maturity phase of a business and the students’ priority, but alsobetween the value of personal investment and the value for the desired profit, while for those whothink that a business supports and cultivates morals, beliefs and standards, family involvement isimportant in their company running

NUCLEAR WASTE MANAGEMENT - AN INTERNATIONAL APPROACH

In the study we presented the types of solutions for each type of nuclear wastes which have been analyzed, as well as the procedures for their implementation. The superiority of the waste immobilizing matrices (waste forms) are outlined mostly in this paper, stating the pros and cons of different types of waste forms as making an analysis of the spent fuel and the production methods. The waste majority of the nuclear waste is immobilized with borosilicate glass, on which we made a broader analysis, as well as providing solutions for the wastes difficult to incorporate in borosilicate. Fr this type of waste a ceramic or glass solution is preferred, because of its economical benefits. It was also presented the final deposit disposal configuration, and a comparative analysis between surface disposal and deep geological disposal of the nuclear waste. Finally, several suggestions for future research in this area have been provided

THE STUDY OF NATIVE SMALL FRUITS BIOTYPES

The breeding programs of the European countries are based on biotypes from wild flora, because they are the true sources of genes. These genes are able to print in the future cultivars resistance to diseases, pests and climatic stress, and also fruits with the best flavor and phytoterapeutic resources. In this aim, Research Institute for Fruit Growing Pitesti-Maracineni conducted numerous studies of exploring the wild flora in different areas of the country. Following these expeditions were identified numerous biotypes of cornelian cherry, rosehip and seabuckthorn. All these native biotypes were subjected to studies of phenology, productivity, and quality of fruits. These researches identified the highest productivity in the following biotypes: MS-40 (cornelian cherry), RC-CN (rose hip) and MPR2P3 (seabuckthorn)